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noun

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ploy - A cunning plan or action designed to turn a situation to one's own advantage

Baby Steve would never eat his food, so his mother came up with a ploy to treat his spoon as an airplane.

adjective

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seductive - Very tempting

Because Bill liked travelling so much, he found the offer for the airline job very seductive.

verb

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beckon - To literally or figuratively gesture with the hand or head to encourage someone to come nearer or to follow

Desire can take many forms – such as for food or physical entanglement – but when attractions beckon, it is important to move carefully and cautiously, using your head.

verb

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beguile - To charm or enchant someone, sometimes in a deceptive way.

Jim really didn’t like sitting at a desk and programming, and sometimes he suspected that he chose to be a programmer because he had been beguiled by the hope of becoming a rich entrepreneur.

verb

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cajole - To persuade someone to do something by sustained coaxing or flattery

Diana told her dad that he looked handsome today, hoping she could cajole him into handing over her allowance sooner.

adjective

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spellbound - To hold one's complete attention, as if in a spell

The Jones family were spellbound by the wonder of Disneyworld.

adjective

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mesmerizing - To hold one's attention in an almost magnetic way

The audience at the circus were mesmerized by the acrobats.

verb

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wheedle - To use flattery and deceptive words to persuade someone to do something or give one something

Patty knew Renee had been working late, so she wheedled the last bit of work out of her by praising her performance.

noun

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hawker - A person who travels around selling goods, typically advertising them by shouting

The hawker shouted loudly enough for everybody to hear, mentioning his variety of goods available for sale.

verb

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seduce - To lead astray usually by persuasion or false promises

Clever advertising often tries to seduce naïve customers into buying worthless products.

verb

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lure - Tempt (a person or an animal) to do something or to go somewhere, especially by offering some form of reward.

The venus fly trap plant uses its beautiful colors to lure insects to their death.

verb

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induce - To persuade or influence someone to do something.

The advertisement was designed to induce people to buy the product.