inclination -
A tendency or preference toward something; a liking or desire.
She had an inclination to eat ice cream at the end of a meal.
noun
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aspiration -
A strong desire or ambition to achieve something.
She worked day and night to fulfill her aspiration of opening a bakery.
adjective
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insatiable -
Impossible to satisfy, especially a strong desire or appetite.
Her insatiable curiosity led her to read every book she could find on the subject.
noun
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gusto -
Enjoyment or vigor in doing something; zest
Denise did her job with gusto, never complaining and always with a smile on her face.
noun
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druthers -
A person's preference in a matter
If he had his druthers, Vance would be a professional writer instead of working in an office all day.
noun
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envy -
The desire to have something that someone else has.
She felt a twinge of envy when she saw her friend's vacation photos.
verb
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evoke -
To bring a feeling, memory, or image into someone’s mind.
The old photograph evoked memories of his childhood home.
noun
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incentive -
Something that serves as a reason or stimulus for effort or improvement; a reward or motivation that encourages someone to take a specific action.
The company offered a cash incentive to employees who met their sales targets.
noun
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zeal -
Great energy or enthusiasm in pursuit of a cause or an objective
Few athletes have as much zeal as Michael Phelps, who ended up with the most medals in Olympics history.
noun
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alluring -
Powerfully and mysteriously attractive or fascinating.
At first the idea of the high of taking drugs was alluring, but when he saw the bad trips his friends had, he resolved to resist and say no.
