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noun

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ruse - A ploy or stratagem used to manipulate a situation in one's favor, often by hiding one's true intentions or motives.

His apparent offer to help was just a ruse to get access to her personal information.

noun

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smokescreen - A distraction or false front used to mislead or deceive others.

The flashy website and ad campaign turned out to be a smokescreen so people would be distracted from paying attention to the company's declining sales.

adjective

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duplicitous - Deliberately misleading or two-faced in behavior or speech.

The spy led a duplicitous life, pretending to serve one country while working for another.

noun

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freeloader - A person who takes advantage of others' generosity or resources without giving anything in return.

The party was full of freeloaders, people who just showed up for the free food and drinks.

adjective

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deceptive - Causing someone to believe something untrue.

Be careful — that offer sounds good but it's may be deceptive, not revealing the negative aspects of the product.

adjective

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disingenuous - Giving a false appearance of being truthful or genuine.

It was disingenuous of him to act surprised when he clearly knew what was going on

noun

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decoy - An object made to resemble something else, to lure someone into a trap.

The spies set up a decoy vehicle, that looked the same as their own car, to mislead their pursuers.

noun

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mischief - Behavior that causes minor damage or annoyance, especially by children or animals.

Their son had a sparkle of mischief in his eyes when he ran to hide behind the curtains.

noun

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machinations - Crafty schemes or plots, especially intended to achieve something deceitful or underhanded; secret or complicated plans, often with a negative or manipulative goal.

The villain's machinations were finally exposed, revealing his plan to transfer other people's money into his own account.

noun

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quackery - Deceptive or dishonest practices, particularly in fields such as health, medicine, or business, that are designed to exploit others.

The doctor was exposed for his quackery, selling false cures that he claimed could heal any disease.

adjective

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deceitful - Intentionally misleading or dishonest.

She realized too late that his charm was just a deceitful cover.

verb

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deceive - To mislead or trick someone, especially for personal gain.

Don’t try to deceive me — I know what really happened.