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noun

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charlatan - A person who falsely pretends to know or be something in order to deceive people

The man selling snake oil claimed it would cure all diseases, but Harvey knew the man was just a charlatan.

noun

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fraud - Intentional deception for personal or financial gain.

Monty was sentenced to 10 years in jail for tax fraud when the tax man discovered that he had undeclared assets.

noun

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hypocrite - Someone who acts in a way that contradicts what they say they believe in

Barry claimed that he believed in honesty, but the way he usually lied when it was convenient showed that he was just a hypocrite

noun

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freeloader - A person who takes advantage of others' generosity or resources without giving anything in return.

The party was full of freeloaders, people who just showed up for the free food and drinks.

verb

See noun

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bluff - Try to deceive someone as to one's abilities or intentions

Tim had a bad poker hand but decided to bluff and bet all of his chips at once.

adjective

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deceitful - Intentionally misleading or dishonest.

She realized too late that his charm was just a deceitful cover.

noun

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alibi - A claim of innocens due to evidence that someone was somewhere else when a crime took place.

Without a solid alibi, the man became the prime suspect in the case.

noun

See verb

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bluff - An attempt to deceive someone into believing that one can or will do something

Harry fired so many shots that the criminal thought he ran out of bullets, but he couldn't risk calling Harry's bluff.

adjective

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duplicitous - Deliberately misleading or two-faced in behavior or speech.

The spy led a duplicitous life, pretending to serve one country while working for another.

noun

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gimmick - A trick or device intended to attract attention, publicity, or business

Sales promotions like "buy one, get one free" are a common marketing gimmick.

verb

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exploit - To take unfair advantage of

At the start of the industrial revolution, factory owners would exploit the workers by giving them low wages and making them work long hours.

verb

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downplay - To make something seem less important than it really is.

The government downplayed the water crisis, but when the water levels fell too much, they told people to try to use less water.