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adjective

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vital - Absolutely necessary, important, and essential.

Though intelligence is imporant for running a business, drive and integrity are also vital.

adjective

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substantial - Of considerable importance, size, or worth; or strongly built or solid in structure.

They named the building after him because he made a substantial donation to the charity.

adjective

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paramount - More important than anything else; of utmost importance; dominant or supreme.

In any emergency, safety is of paramount importance.

verb

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spotlight - To give special attention to a problem or situation so that people pay attention to it.

Articles in the newspaper were effective in spotlighting the fact that the animal shelter was not taking good care of the animals.